Before I begin, please understand that I am not upset with you or any of your loved ones for saying brussshetta instead of bruschetta. I've essentially learned to tune it out, like the neighbor above who me snores at night. I've learned to live with it and as long as I don't dwell on it I'm okay.
Who am I upset with, then? All the tools, dip shits and marketing moguls who are not pronouncing and/or using the word correctly in the media. You learned it from watching them, after all.
Most of all, I am upset with anyone who owns an Italian restaurant and pronounces bruschetta wrong.
There is just no excuse.
If you are charging people for an Italian dish (with a 500% profit margin!) you should throw in the f%#@king proper pronunciation! No excuses.
Don't make me pull a Gordon Ramsay, ragazzi! Give me a camera crew and a feed budget and set me loose on Italian restaurants anywhere outside of Italy. Bring it on! I want to talk some smack!
I've been on my soap box for years on this topic. Over four years ago, I posted a blog entry on www.geobeats.com about how to pronounce bruschetta.
Though bruschetta is increasingly popular, people are still running around mispronouncing this lovely word.
And worse, it is being thrown around as if it were a single ingredient instead of an actual dish in itself (one of the chain restaurants in the USA is making "chicken bruschetta pasta." I'm refraining from using the F word here. I've got it! Phuck them!
So, I'm re-posting my blog entry from 2007. The original can also be seen by clicking here.
Watch GeoBeats videos of Toni
Ok. I have tried my hardest to hold my tongue, but somebody has to do this: Do you know how to pronounce bruschetta?!!
I am asking since it has become a popular item on menus around the world, and lots of people are pronouncing it incorrectly.
Chefs, waitstaff, and restaurant owners are pronouncing bruschetta
wrong, so how is everyone else supposed to know how to say it?
I have even seen a chef on the Food network mispronounce bruschetta.
Basta. No more. I am going to single-handedly end this!!!
To hear the correct pronunciation of bruschetta, please see the Rifrullo video in Florence, Italy. The host, Carolina, says bruschetta as she is describing the antipasto platter.
Notice, she is not saying “bruShetta,” because it is not pronounced bruShetta.
BRU-SCHET-TA. The important thing here is the CH. The S is what is throwing everyone off!!!
In Italian, when a C or G is followed by and H, the H protects the C
or G from an E or I that follows… In other words, the H keeps the C or
Examples that most people already pronounce correctly:
And now, please repeat, bruschetta. (brew-sket-ta).
Other words you have seen around that might have scared you with their H’s:
Ghirardelli (the chocolate)
Ghirlandaio (the Renaissance artist)
*END OF ORIGINAL BLOG ENTRY FROM 2007*
See the Rifrullo with the proper bruschetta pronunciation! (And the lovely Carolina Gamini!)
Let me know your thoughts. Do you know how to say bruschetta but get embarassed when the mislead think that you are the one not saying it right? Share your stories and pass this blog on to anyone you care about.
Friends don't let friends mispronounce bruschetta!
please know, this is only a drop in the bucket. There are plenty of
other words that need to be defended. Bruschetta is essentially my
poster child for this cause.
Nobody wants to be that snob who corrects people while they're speaking. I'm going for preventative snobbery.